Shubh Mint
Mint is a key ingredient for Mars - It is used in 65% of our gum and mint formulas. India produces about 80% of the world's mint supply, which is grown by as many as 1 million smallholder farmers. Many of these farmers are subsistence farmers and mint provides a critical soruce of income. In line with Mars's Sustainable In A Generation Plan and through the Shubh Mint Program in India - a part of a global program called Advance Mint - a Mars Wrigley initiative, our goal for 22,000 farmers in Barabanki and Lucknow in the Indian state of Uttar Pradesh is to adopt good agricultural practices, double their income from mint and reduce water use by 30%. We're doing this by training farmers on sustainable agricultural practices, access to good quality planting material, supply traceability, creation of Farmer Producer Organisation to drive value and advancing youth and women welfare through targetted empowerment programmes.